News

CHICAGO (December 1st, 2023) — heywell announced a series of milestones today as the brand further
accelerated their growth and momentum in 2023.

Garnering retailer attention, heywell launched two highly successful innovations this year, expanding
their line-up to 6 skus. Energy + lift orange mango launched in March – which quickly became their
second best selling sku, and the brand also launched a custom collaboration with leading convenience
brand, Foxtrot Market over the key summer selling season. Their energy + lift cherry limeade drove
124% growth in the account for the brand vs. same period last year and was one of Foxtrot’s most
successful collaborations to-date.

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Tribute, a leading provider of innovative career development solutions, is thrilled to announce its integration with Degreed’s Learning Experience Platform (LXP). 

Seattle, WA – Tribute, a leading provider of innovative career development solutions, is thrilled to announce its integration with Degreed’s Learning Experience Platform (LXP). This partnership aims to revolutionize professional development by empowering employees to enhance their skills and knowledge in real time, ensuring continuous growth and career advancement through mentorship. 

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East and West Coast Venture Capital Funds Invest in Certified Women-Owned Business

MastersfundTM announced today that the Fund has made a third investment in heywell®, the Chicago-based, fast growing sparkling adaptogenic water brand. Mastersfund’s investment is part of heywell’s Seed Round currently underway, allowing the women-founded brand to further solidify its position as the one to watch in functional beverage. Daintree Capital, a WA DC based Growth Capital Fund, joins the raise as well, as both a venture-debt capital and equity partner.
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Good Beverage’s sparkling water brand, heywell, founded by Ashley Selman and Britt Dougherty, is bubbling up in the beverage industry with its innovative approach to non-alcoholic beverages. What sets heywell apart is its use of adaptogens, natural substances that help the body adapt to stress and promote balance. By incorporating adaptogens like L-Theanine (can offer both tranquility and focus), Ashwagandha (known for its stress relieving and restorative benefits) and Lemon Balm (can calm nerves), heywell’s drinks offer a range of benefits, including stress relief, improved mental clarity, and overall well-being. With a high repeat purchase rate of 49%, heywell is redefining the possibilities of functional and wellness-focused beverages, providing a flavorful and rejuvenating option for individuals seeking a healthier and more satisfying drinking experience.

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In a remarkable achievement, Gillian Muessig, the Managing Director of Mastersfund, has been honored as one of the Top 100 Women of the Future in Emerging Tech. This recognition celebrates Gillian’s outstanding contributions and exceptional leadership in the tech industry, placing her among a select group of visionaries, trailblazers, and changemakers who are shaping the future of technology.

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Seattle, WA – April 30, 2023 – Mastersfund is pleased to announce its recent investment in AffableBPM Corporation. AffableBPM is a dynamic, innovative company at the forefront of business process management solutions, with a strong focus on the healthcare market.

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Mastersfund Managing Director Gillian Muessig encouraged Bahamian women yesterday to launch companies, get funded and to not shy away from becoming very wealthy.

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