Mastersfund announced that the Fund has made an investment in heywell, the Chicago-based, fastest growing sparkling adaptogenic water brand. Mastersfund’s investment in heywell allows the female-founded brand to solidify its position as the one to watch.
The announcement comes on the heels of a report released by Globe Newswire indicating that adaptogens, a class of plants that help bodies adapt to stress, is a market driven by surging demand for functional beverages and for effective therapeutics to counteract stress. According to Spins data, the $5.2 billion natural energy and other functional beverage market segment is growing at 24.6% as Gen Z and Millennial consumers seek cleaner, plant-based solutions for modern life. With revenues tripling year over year, heywell’s growth is outpacing this market segment by 8X.