Mastersfund Invests in Tacoma Ad Manager Platform Humming
The Sybilla Masters Fund, known as Mastersfund, announced a third investment from their inaugural Fund in Tacoma-based Humming, Inc. The Humming platform, found at heyhumming.com, automates small purchases of online ads and leverages scale to lower costs. The company uses artificial intelligence and machine learning to build and distribute ads across multiple online platforms, enabling small ad buyers to optimize ad targeting, reach and performance in ways that were previously only available to high-volume ad buyers.