CHICAGO (December 1st, 2023) — heywell announced a series of milestones today as the brand further
accelerated their growth and momentum in 2023.

Garnering retailer attention, heywell launched two highly successful innovations this year, expanding
their line-up to 6 skus. Energy + lift orange mango launched in March – which quickly became their
second best selling sku, and the brand also launched a custom collaboration with leading convenience
brand, Foxtrot Market over the key summer selling season. Their energy + lift cherry limeade drove
124% growth in the account for the brand vs. same period last year and was one of Foxtrot’s most
successful collaborations to-date.

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